Data Visualization & Reporting

Poor Presentations not only makes people sleepy but actually costs each organization a lot of money. There is a lot of effort that goes into making a presentation and time is equated to money. A poor presentation undoubtedly shows your salesman and your product the door.

Power Point features are quite addictive and make the user “try out” and trying as we all know is a compromise in some form. Presenters focus more on making it look good rather than on the content and structure. Attention to detail may be also absolutely neglected. For example; there may be many of us who use the default graphs with the awful grid lines and the extra numbers.

At Market Equations we treat a presentation like a product - the right combination of excellent packaging with the right content.

What we do to enhance your presentation?

First, we plan the presentation. What is important is the Objective of the presentation, the audience, size, complexity, content (numbers, graphs, text ratios) etc. These questions help us remain focused on keeping the audience interested by structuring the presentation and keeping away distractive material. For example; If the presentation is numbers and graphs attention to detail through multiple quality checks become a commitment. If the presentation is Content driven the layout is treated with simple backgrounds focusing on readability. We have mostly worked on Presentation that present Market Research and Business Intelligence insights It is very important to understand the customer's Style in presenting the report to ensure the results are appreciated. It is true in this case that the "first impression is the best". If the Output presented matches the customers taste in terms of color and layout design you can rest assured you will get an incentive. Our experience spans large reports of 450 slides like the Annual report compiled for a Consulting company in the US to a 30 slide purely insight oriented Employee Satisfaction Survey result.

For research send us a query.