The world of data can be dreadfully boring or wildly fascinating depending on how you see it. The right numbers open up a world of endless possibilities and takes decision making to a brand new level.
However, most companies aren’t equipped or mature enough to use data to provide answers to business problems and therefore put these very numbers on the back burner. The use of data to make decisions is a win-win as they not only provide meaningful insight to take the right decisions but also validate the decision already been made.
Data is undoubtedly the source of the decision making process today. However, raw data collected over a period is useless if it does not provide any information. Let me further confirm - Information collected is absolutely useless if it is not intelligent.
Visha Consultants offers Data Processing Solutions to organizations worldwide. From data entry and coding of verbatims to tabulating and charting the results, Visha Consultants provides an integrated solutions package for all your Market Research Data Processing requirements.
Data Processing is a systematic process that transfers raw data to intelligent data and requires the application of an integrated process. Data Collected may be available in various formats: Excel, Access, ASCII, .dat etc. It may have been stored in a database linked to the survey or punched directly into a database. Data collected in various formats needs to be converted or imported. It may be required to be transferred to an SPSS or SAS application or as required by the development team for further analysis. Most of these applications require structures and this data in the process of migration may be corrupted.
The Process involves:
Extracting and loading data into client specified database format.
Cleaning, de-duplicating, Parsing and de-parsing etc.
Coding Verbatims, Generating Tables and Graphs, sig-testing, Cross Tabulation.
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